Small number of companies actually have big data

Last week at the TDWI Big Data conference in San Diego I learned that there are relatively few companies that actually have big data.  Yes there are eBay (keynote address), Google, Facebook and other similar companies that have a large web presence who are actively utilizing big data solutions such as Hadoop.  However, many speakers and even some vendors agreed that only a few companies actually have data volumes, variety or velocity (the 3 V’s) that require a big data solution.  One speaker indicated that in his opinion, 85% of data warehouses are under 5Tb, which is considered “small” by TDWI standards. Continue reading